
WASHINGTON: More cars are hitting the information  superhighway thanks to new automotive Wi-Fi technology that allows  vehicles to become rolling “hot spots.” Analysts say consumers are  warming to the notion of more connectivity in their cars, with “apps”  for information and entertainment just as they have with their  smartphones or tablet computers.
“Initially, putting  Internet access in the car sounds like a distraction and frivolous but  as time passes it will become a part of our lives and we will feel  uncomfortable not having access,” said Jeff Kagan, an independent  telecoms analyst.
“I think this is going to grow into a vibrant  sector.” Market research firm iSuppli said it expects a surge in  worldwide shipments of car Wi-Fi systems to 7.2 million units by 2017,  from just 174,000 in 2010.
Wi-Fi has been around for several years  as an aftermarket accessory but many major manufacturers now offer some  form of Wi-Fi or are developing it.
Ford has been offering Wi-Fi  in selected models since 2010 and some form of Internet access is also  offered by many other major automakers including General Motors, BMW,  Audi, Saab and Chrysler.
In mid-March, Finnish telecom giant Nokia  announced the launch of a Car Connectivity Consortium of 11 companies  with common technical standards, including vehicle manufacturers  Daimler, General Motors, Honda, Hyundai, Toyota, and Volkswagen.
Autonet  Mobile, a California-based firm that touts itself as the “first  Internet-based telematics and applications service platform” for the  auto market, has over 10,000 US customers using its CarFi service at $29  a month, said chief executive Sterling Pratz.
The group recently signed agreements with General Motors and Subaru.
Pratz  told AFP that consumers are looking for better entertainment options  for passengers in their vehicles and use Wi-Fi for videos, gaming and  social networking.
“They feel there is a better way to stay  entertained in the car compared with the DVD player. They lead a  connected lifestyle and when they get in the car they feel  disconnected,” he said.
A next step, Pratz said, is other types of  applications that can allow parents to monitor speeds of their teen  drivers and to find their car if it is stolen.
Autonet, which  started in 2005 and has funding from venture capital firms, only  operates in the US market but Pratz says he plans talks with European  carmakers and is considering Asia as well.
In Europe, Audi is  using a system from Marvell Technology and Harman Automotive to create a  factory-installed mobile hotspot, allowing up to eight devices to be  connected.
“I believe today’s consumers want the convenience of  seamless connectivity and live content whenever and wherever they choose  – whether in the home, office, classroom or automobile,” said Weili  Dai, Marvell’s co-founder and vice president in announcing the system.
“Finally,  the car is connected to the rest of our lives.” Saab meanwhile has  announced its own system based on Google’s Android operating system,  dubbed IQon, touted as “a completely new car infotainment user  experience.” The Swedish automaker will allow third-party developers to  develop “apps” by accessing 500 signals from different sensors in the  vehicle.
“With Saab IQon, there are no limits to the potential for  innovation,” said Saab’s Johan Formgren. “We will be inviting the  global Android developer community to use their imagination and  ingenuity.”Analysts say the market is likely to grow as more  applications become available — for entertainment, navigation or even  for diagnostics of the automobile.
Yet a key question for  developers of the technology is whether to offer Wi-Fi as a separate  data system or allow consumers to bring their own.
Ford’s Wi-Fi  system called MyFord Touch, which is added to its SYNC connectivity for  mobile phones and music players, offers no separate data plan but  instead allows consumers to plug in their own devices – smartphones,  tablet computers or wireless cards.
This not only allows consumers  to avoid a new data fee but enables easier adaption of a rapidly  changing market for wireless devices, said Ford spokesman Alan Hall.
“We  created the ability for a customer to bring in their 3G and 4G devices,  and the car can take that signal and turn it into a Wi-Fi signal for  four or five passengers in the car,” Hall told AFP.
Ford expects  to have this Wi-Fi system on 80 per cent of its cars sold in North  America within four years, Hall said, and is also launching the system  globally next year.
Doug Newcomb of the auto research firm  Edmunds.com said the Ford strategy appears to make more sense rather  than asking customers to pay an additional monthly data subscription.
“Several years ago before smartphones and the iPad, (a separate Wi-Fi system) might have made more sense,” Newcomb said.