The Difference Between Twitter and Facebook & Why You Should Use Both

Social media is a term that is used in the online marketing world daily. Marketers are telling clients to sign-up for Facebook, Twitter and other social networks. Some businesses will head home and sign-up right away but others are a little hesitant to sign-up for something new. We talk with businesses all of the time who ask us the same question, “what’s the difference between Twitter and Facebook and why should I sign-up?”

While people are a little shy to get started on a social network, many forget to keep in mind how much people around the world have come to rely on the internet and the tools it provides. As more and more businesses are starting to move into the online marketing world, it’s important that they have a presence on both Twitter AND Facebook.

Five Reasons You Should Use Both Twitter and Facebook

There are a variety of reasons why you should create a social media plan that allows you to dedicate a little bit of time each week to both of these social networks. Some people tend to group all social networks together and say it’s all the same thing. They’re wrong. Twitter and Facebook both have their differences and both can benefit your business in the long run.
1. Different audiences – Not everyone who uses Twitter is on Facebook and not everyone who uses Facebook is on Twitter. As of February 2011, more people ages 18-25 were on Facebook, while people ages 26-44 were much more prominent on Twitter. Who is your target audience?
2. Different uses - Twitter allows you to post 140 characters at a time, while Facebook allows you to post 420 characters at a time. This doesn’t mean you should automatically go to Facebook for more space. Twitter is great for posting articles, announcements and short updates (there are apps that will allow you to post longer updates that will open in a webpage). Facebook allows you to get into a little bit more detail, create events, post photos and more.
3. The ability to post updates to both - It will be an annoyance for anyone who follows you on both Twitter and Facebook, but if you have a limited amount of time to dedicate to social media each week, you can hook up Twitter to update when a new post is added on Facebook or vice versa.
4. Search engines like social media – All things in online marketing eventually come back to search engine optimization. Search engines such as Google and Bing do listen to what is going on with both Twitter and Facebook. If your Twitter timeline is public there is a good chance your tweets will get indexed. Recent changes to Facebook are allowing pages to be indexed. This allows  for more keywords and a better chance to draw users into your business.
5. It’s the next generation of marketing – Businesses have found that social media is free and easy to use. Instead of paying thousands of dollars to print post cards and mail them, people are relying on Twitter AND Facebook to get their messages out. As students are graduating college, they are using both to find jobs, learn more about a company and connect with their potential employers. Sorry older generation-the reality is the yellow pages are now hard to find and are more likely to be used as a doorstop than to find new business.

Still Not Convinced?

If you don’t currently have the amount of time needed to get started on Facebook and Twitter, help your business out by at least signing up for accounts. There have been numerous instances of people pretending to be a business on Twitter, when in reality the business isn’t even aware that it’s there. It’s better to have your business name reserved, so when you are ready to start using both social networks, you are all set to go.
You never know what kind of a response you may get. If people are looking for you on a social network, they may follow you so they know when you do updates. It’s worth the 15 minutes to signup. Trust us!

What Else Should You Use?

Of course, social media doesn’t stop at Twitter and Facebook, there are thousands of other networks out there. Not only should you find your niche social network, but there are a few other networks you should consider joining.

1. LinkedIn - While it is considered a “professional” social network, LinkedIn can be a great place to drive new business. You never know who may be looking.
2. Yelp - The best part of Yelp is that it gives customers a place to give an honest opinion of your business. They can check-in, leave reviews and even print coupons if you have a deal running. The more interactive it becomes, the more it becomes a social network people are using.
3. Foursquare – While many consider it a social network for stalkers, Foursquare is a must for your business. You as a person do not need to use it, but there are a number of people who enjoy “checking in” to local businesses, stealing mayorships, finding tips, and getting deals.

Pakistan arrests six more in SLanka team attack

LAHORE, Pakistan: Pakistani police said Tuesday they had arrested another six alleged plotters over the 2009 attack on the Sri Lankan cricket team that cost the country its World Cup hosting rights.

Six policemen and two civilians were killed and seven Sri Lankan players injured when militants launched a gun and grenade assault on the team as they travelled to a match in the eastern city on March 3, 2009.

Lahore city police chief Aslam Tareen said the latest arrests were made in different swoops in central Punjab province, but gave no precise dates.

“We have arrested six people, they were actively involved in the attack on the Sri Lankan team. They belonged to the TTP (Tehreek-e-Taliban Pakistan),” Tareen told a news conference on the eve of the hotly-anticipated cricket World Cup semi-final between arch rivals India and Pakistan in Mohali, India.

The arrests followed the interrogation of two other suspects, already held in connection with the attack, he said.

The detainees were presented at the news conference, their faces covered in masks, but did not speak. Police also displayed four assault rifles, one suicide vest and eight hand grenades allegedly seized from the suspects.

“They told interrogators that they belonged to TTP and the plot was hatched in the tribal Waziristan region,” Tareen said.

Their motive was to take the Sri Lankan team hostage, he said.

Up to 12 gunmen were believed to have taken part in the assault on the bus carrying the Sri Lankan players from hotel to the stadium. They all escaped.

Libya: Qadafi must step down

ISLAMABAD:

The US State Department has called on Libyan leader Colonel Muammar Qaddafi to step down, saying he had lost legitimacy when he turned guns on his own people.

US State Department spokesman Mark C Toner spoke to journalists in South Asia via an audio link on Friday, saying an unfolding humanitarian crisis in eastern Libya had been averted by quick and decisive action. “We call on Qaddafi to step down,” Toner said, but added that the current Nato-led air strikes were not to bring about a regime change but to protect Libyan civilians.

“UN Security Council Resolution 1973 is not about Qaddafi leaving power. It is about direct humanitarian assistance and relief and protection of civilians who are under attack in eastern Libya,” Toner stressed, but added: “We are going to seek to bring pressure on Qaddafi and we’ve done that already.”

When asked by The Express Tribune if sanctions or ground troops were on the cards, Toner said an arms embargo was already in place and Nato was allowed to board ships and ensure that Qaddafi’s arms supply was also cut down.

“The goal is to completely isolate him until his only choice is a stark one; that he steps down from power and allows a peaceful transition to take place,” Toner said.

Toner said the situation remained fluid in Libya but an emerging opposition in Libya was increasingly more coherent. “We need to understand their needs and their aspirations,” Toner said, adding that it was up to the Libyans to decide.

He repeatedly stressed that the enforcement of a no-fly zone over eastern Libya had averted a humanitarian crisis, especially in the eastern city of Benghazi, where, Toner said, 700,000 civilians had been warned by Qaddafi in an edict that they would receive “no mercy.”

Toner said he was not aware of any confirmed civilian casualties in the air strikes by coalition forces, adding he was aware of the Libyan regime’s claims in this regard.

The State Department spokesman said the US acted in concert with key allies and a transition to a broader coalition with Arab participation was underway, with the UAE sending in 12 planes to enforce the no-fly zone.

“We have a strong coalition. It’s an international effort in which Nato has command and control capability and has taken control,” Toner said, adding that support for UNSC Resolution 1973 came after a plea from the Arab League. “It’s up to each country what role they want to play,” he said.

Pakistan-India War 2011

Pakistan and India both are the greatest and nuclear powers of Asia, also the both nations are greatest power in the Cricket, as they both proved it by beating Australia (World Champion) in the World cup event after 12years.

Pakistan has won its quarter final match against West Indies by 10 Wickets and target the score in just 21 overs. Pakistani Eagles has lost only one match throughout the tournament, otherwise their performance is remarkable, specially win from Australian team and West indies team.

Although India also qualified for semifinal against Pakistan scheduled on 30-03-2011 at Mohalli, but India has only one match win from a strong side, otherwise he lose or tied his matches against strong side, like the match between England and India was tie.

Now the both neighbor nation will fight their battle in the Cricket ground at Mohalli, and of course the team plays better will wins this match, this match also calls as Mini World Cup final, due to the interest of both nations in this match.

However, any team wins, it should be the win of peace and people of both countries should accept the result of this match heartily and pleasantly, because it is a game.